Jubilo means "joy" in Portugese and Spanish. The club was named after a wish to provide joy and inspiration to each of its many generous fans. The club color is saxe blue.

The Japanese Paradise Flycatcher was named sankocho (bird of three lights) after their chirping sound "Tsuki-Hi-Hoshi, Hoi-Hoi-Hoi (Moon-Sun-Stars)". The three circles within the letters represent the moon, the sun and the stars while also symbolizing soccer balls.

The attractive club emblem is composed of the silhouette of the Japanese Paradise Flycatcher and the symbols of the moon, the sun and the stars. It also represents the club's history and tradition. The blue bands on the top and the bottom represent Tenryu River, located in the team’s hometown, and other rivers located in Shizuoka prefecture including Ooi River, Abe River and Fuji River.